So I have a presentation for my MKT 291 class coming up, and we had to partner with Abercrombie and Fitch in order to create a loyalty program for one of their newer stores to generate interest. Our group has developed a plan that kind of centers around Social Media to promote the brand, because we think it will be most effective. Anyway, I was doing some research today about the usage of Facebook, Twitter, and Smartphones and this website that I came across is CRAZY. I guarantee you’ll be shocked by some of the facts. For example..
So apparently everyone’s a little upset with Facebook, including the FTC. They had accused Facebook of various things, all having to do with privacy—sharing users’ personal information with third parties without their knowledge or consent, changing privacy practices without informing users, and claiming to have a program to verify the security of apps when it didn’t are only three of the four claims. In response to the accusations, CEO Mark Zuckerberg claimed to have “made a bunch of mistakes.”
I guess I can see where people are coming from with the complaints, if a company claims to do something, they should do it. They should make sure there are practices in place in order to effectively administer the claims they originally stated. However, I’m kind of taking it all with a grain of salt. Privacy is important, but I still think the majority of privacy should be held to the individual, which is not up to Facebook.
This article features a Q&A with CEO of the company Craig Leavitt. Below is the company’s five year plan to success. It’s interesting to read how they aggressively charged through the global recession and how they came out on top because of it. The company uses Social Media platforms like Twitter, Facebook, and Instagram to promote their brand, and have been very successful doing so.
The first thing we did was assemble a new management team with myself and Deborah [Lloyd], and for six months we looked at where we wanted the company to be five to 10 years down the road. What we planned to build was a global multichannel lifestyle brand embraced by consumers and markets in all the fashion capitals around the world, a brand that spanned multiple categories and reached [the consumer] in many different moments of her life. When I say multichannel, I mean that we believe in reaching out to [the consumer] in all channels of distribution, whether it’s brick-and-mortar or online; they’re all important points. Plus we wanted to modernize the product offering and build on the DNA and the heritage of the brand.
Another Rebecca Black video?!?! It can’t be. Unfortunately, it is. Her third single was released this Tuesday. As much as people complain about her, the video is going strong with over 100,000 views and 9,699 likes. However, it does also have 9,128 dislikes…
Another interesting fact: Black dropped out of middle school this summer because of bullying as a response to her videos.
After a meeting on Tuesday between Apple and five different Chinese environmental groups, it has been released that 15 different Apple factories are causing big environmental problems. The article states that “the groups blamed the factories for releasing the toxic gasses, heavy metal sludge, and other pollutants.”
I think this is interesting because environmentalist is an up and coming topic. I feel like more and more people are becoming involved in pro-earth, going green campaigns. With a big company such as Apple not doing their best to proactively approach these issues, it could hurt their brand name.
Here’s an eBook with a bunch of fairy tales.. Little Red Riding Hood, Sleeping Beauty, all the classics!
Here’s a really interesting video about how women are displayed in the media. One of my friends posted it on their Facebook and there are rumors going around that the people that filmed it might come to Miami for a showing. It’s kind of long, but definitely thought provoking and worth it. Check it out!